International Journal Of Marketing Studies â€Myassignmenthelp.Com

Question: Discuss About The International Journal Of Marketing Studies? Answer: Introduction: Presenting the organizational values to the business partners is very necessary to keep their trust with the company. Such presentation needs to be very good and informative as well. In this regard, it is important that the senior executive must have the presentation approval signed and verified by the company's owner as this will ensure a maximum input of the organizational values. The main purpose of this assignment is to prepare one of the kinds of an approval and get that signed by the owner of the Marriott International hotel. The approval will include all the necessary elements that are covered in the report body. Company profile: Marriott International was found in the year 1997 as a lodging company. Since then, it minted huge success and as of the December 2016, it has franchised or licensed 6,080 properties across the world (Editorial, 2018). The number of rooms is 1, 190, and 604 (Editorial, 2018). The company operates mainly in three business segments like International, North American Full-Service and North American Limited-Service (Editorial, 2018). They offer service in three quality formats like Select, Luxury, and Premium (Editorial, 2018). Its competitors are Intercontinental Hotels Group, Choice, Carlson, Accor, La Quinta, Best Western and Hilton (Editorial, 2018). Competency level: The competency level at the Marriott International has been maintained by focusing on long-term goals. They have been successful through an effective use of the business model that gives utmost value to customer service (Al-Zoubi Alomari, 2017). Nevertheless, the company could have escaped from the effect of the global recession by focusing much on the marketing activities and the customer service. The recession was also responded with a strategic approach that had resulted in cutting the total costs. Moreover, the move had ensured a stable cash flow even during the global recession (Al-Zoubi Alomari, 2017). The competency was also maintained with an extensive focus on nurturing the employee and the associated groups. Unlike many hotel companies, Marriott has used technology to a good cause to retain its competitiveness (Al-Zoubi Alomari, 2017). Historical performance: There have been several moments when the Marriott International hotel has achieved the historical feats. One of the historical feats was achieved in the year 2016 when the company has successfully increased its room numbers. The company had opened up a record 55,000 rooms in the same year (Marriott News Center, 2018). The figure excludes a mammoth total of 381,000 rooms that the company was able to open up after it had acquired the Starwood (Marriott News Center, 2018). The combined company had agreed on signing a deal that included 880 new hotels (Marriott News Center, 2018). The company is well positioned to capitalize on the success that it had attained in the year 2016. The company will be able to earn much more success in long-term. Moreover, the company has been absolutely good for the development partners as they have been able to get the expected returns on investment (Marriott News Center, 2018). Conclusion: To conclude, an effective and a progressive financial performance has indeed become a much necessary thing in the hospitality industry. The fact has also been observed through this assignment as Marriott International is doing very hard to get to the top position, which is currently being dominated by the Hilton International. The acquisition of Starwood Hotels Resorts has so far produced good results by supporting a growth in the net revenues. However, the revenue is still quite lesser than the net revenues of Hilton International. The revenue is indeed expected to go up and affect the position of Hilton by helping Marriott International get to the top position. References: Al-Zoubi, A. F., Alomari, M. (2017). The Role of Internal Customer in Improving the Quality of Hotel Services in Jordan: A Case Study of the Marriott International Hotel in Amman.International Journal of Marketing Studies,9(6), 87-92. bighospitality.co.uk. (2018).bighospitality.co.uk. Retrieved 25 January 2018, from https://www.bighospitality.co.uk/Article/2016/04/28/Hilton-named-world-s-most-valuable-hotel-brand Editorial, R. (2018).Company Profile for ${Instrument_CompanyName}.IN. Retrieved 25 January 2018, from https://in.reuters.com/finance/stocks/company-profile/MAR.O Marriott International, Inc. (2018).Marriott International, Inc..Marriott International, Inc.. Retrieved 26 January 2018, from https://files.shareholder.com/downloads/MAR/0x0x936409/834E45D9-8979-4190-AE47-702FBFF54755/Marriott_2016_Annual_Report.pdf Marriott News Center. (2018).Marriott News Center. Retrieved 25 January 2018, from https://news.marriott.com/2017/01/marriott-international-caps-2016-historic-global-expansion/ Marriott News Center. (2018).Marriott News Center. Retrieved 26 January 2018, from https://news.marriott.com/2016/11/9766/ NASDAQ.com.(2018).NASDAQ.com. [online] Available at: https://www.nasdaq.com/symbol/mar/financials [Accessed 28 Jan. 2018].